It's only fashion when a woman puts it on. Being well dressed hasn't much to do with having good clothes. It's a question of good balance and good common sense. It's not about brands. It's about something else that comes from within you. Wear what they wear. Too many women think that they are unimportant, but the real proof of an elegant woman is what is on her feet.
They lift you physically and emotionally. Fashion is instant language. We all need a splash of bad taste. I think we could use more of it.
And style is what you choose. That's what's really going to make you look like you're ready to rock the world. You're willing to paint on your canvas with whatever comes from within you. However, the truth — as always — is less black and white than you might expect. Fraud would imply labels claim a higher content of expensive fibre types like cotton than the garment actually has to maximise the product price.
Textile supply chains are global, long and complex. While brands have established and implemented extensive quality control mechanisms, product information on intermediate products like yarn and fabric is transferred from one supplier to another before a garment manufacturer or product trader will attach a label.
Considering the speed and volumes of production, inaccuracies easily arise. No industry player would deliberately under-claim a more expensive fibre. Of course, as one can expect, the opposite is also true. These outcomes suggest that intentional exaggeration of cotton content is plausible.
Garments with inaccurate labels should not be allowed to enter the European market — as stipulated by the European Textile Regulation. And still, the full sample analysed consisted of textiles discarded by Dutch consumers, which were therefore most probably bought in the European Union.
While enforcement of the Regulation is the responsibility of national governments, we found the accuracy of composition claims on garment labels not to be a high priority topic on the agendas of responsible authorities, as indicated by their representatives and illustrated by the lack of information on the topic.
As the product portfolio these authorities must oversee also includes more risky topics like food safety, and as capacity for on-the-spot checks is limited, accurate textile composition claims are mostly not deemed a priority. Generally speaking, we as consumers show an increasing awareness for the impact of our purchasing behaviour. We buy products from brands and retailers we trust and relate to, investigate the pros and cons of material types, take care of our garments and ensure to find the best destination for products we dispose of.
Lying labels will thwart even the sustainability efforts of the most dedicated sustainable fashionistas amongst us. Dishonest composition claims will mislead you into buying products with a different impact than anticipated for. However you as a consumer might be willing to pay a higher price for a natural fibre as you aim to live plastic-free.
While you are consciously choosing to purchase the more expensive cotton shirt, you might still end-up owning a partially synthetic garment instead. At time of purchase, we all want to ensure the product is fit for use. To not dress like yourself and to sublimate your spirit to some kind of group identity is succumbing to fashion fascism. I believe in costume. Life is too short to be same person every day. Home Fashion. Credit: Rex. Marie Claire is supported by its audience.
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